Marketing » Market Analysis
Step-by-step process to help identify specific target markets & create a customer profile. Tutorial on how to measure customer satisfaction. Tutorial on the basics of market research. How to run focus groups. Different marketing research techniques.
Analyze Your Marketing Program Costs [25718] 
Overview of how to evaluate costs of marketing programs.
Overview of how to evaluate costs of marketing programs.
Channel Intermediary Descriptions [21439]
Description of four types of channel intermediaries: wholesalers, agents, retailers & internet
Description of four types of channel intermediaries: wholesalers, agents, retailers & internet
Determining the Minimum Test Size [21459]
How to determine test size to evaluate marketing program effectiveness
How to determine test size to evaluate marketing program effectiveness
Focus Group: The Art of Insight [21350]
Six guidelines to help gain sharper insights to focus groups
Six guidelines to help gain sharper insights to focus groups
How Customer Service Builds Loyalty and Profits [21462]
Why customer research and database marketing is important
Why customer research and database marketing is important
How Do You Measure Frequency of Purchase? [21463]
Discussion with examples of how to measure frequency of purchase
Discussion with examples of how to measure frequency of purchase
How to Conduct and Prepare a Competitive Analysis [21377]
Training module on how to conduct a competitive analysis
Training module on how to conduct a competitive analysis
How to Create a Customer Service Plan [21239]
Guide on the key ingredients for an effective customer service process
Guide on the key ingredients for an effective customer service process
How to Expand Your Business Through New Product Development [21237]
Tutorial on the fundamental process to develop and bring new products to market
Tutorial on the fundamental process to develop and bring new products to market
How to Gain a Competitive Edge [21229]
Step-by-step process to gain competitive advantage through new markets and new customers
Step-by-step process to gain competitive advantage through new markets and new customers
How to Identify a Target Market and Prepare a Customer Profile [21226]
Step-by-step process to help identify specific target markets & create a customer profile
Step-by-step process to help identify specific target markets & create a customer profile
How to Measure Customer Satisfaction [21238]
Tutorial on how to measure customer satisfaction with sample surveys
Tutorial on how to measure customer satisfaction with sample surveys
Integrating Quantitative and Qualitative Methods in Social Marketing Research [21519]
Explains marketing research methods for social marketing
Explains marketing research methods for social marketing
Issues to Consider When Outsourcing Market Research [21381]
Article describing outsourcing market research issues
Article describing outsourcing market research issues
Market & Marketing Research Quiz [25892]
See your Market & Marketing Research smarts - 5 multiple choice questions
See your Market & Marketing Research smarts - 5 multiple choice questions
Market Research Articles [29753]
Read through articles on market research from surveys and focus groups to gathering competitive intelligence.
Read through articles on market research from surveys and focus groups to gathering competitive intelligence.
Marketing Resources from the Arkansas Small Business Development Center [21450]
Numerous articles and programs on marketing & advertising
Numerous articles and programs on marketing & advertising
New Ideas To Market: The Five Critical Steps [21485]
Tips on the first five steps to take on binging a new venture or product to market
Tips on the first five steps to take on binging a new venture or product to market
Opportunities for Family Research in Marketing ![[pdf]](graphics/file_pdf.gif)
[21527]
Academic paper suggest analysis of the family for marketing research
[21527] Academic paper suggest analysis of the family for marketing research
Telecommuting - The New Product Opportunity [21351]
Research on telecommuters as a new target market for products
Research on telecommuters as a new target market for products
Watch out for Red Flags: How to Appraise Your Marketing Program [21241]
Article on how to evaluate marketing programs
Article on how to evaluate marketing programs
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