| GCat | Business Administration |
| MCat | Marketing |
| SCat | CRM |
Guides, tools and articles on building relationships with customers to improve retention and loyalty. Understanding the lifetime value of a customer. Customer retention tools and ideas. How to measure success with customer relationships. Identify most profitable customers and retain them.
An Introduction to Relationship Marketing [21251] 
Overview of customer relationship marketing on the Internet
Overview of customer relationship marketing on the Internet
Boosting Retention Through Targeted Communications [21451]
Case study of a telecommunication firm use of database marketing to create a retention program
Case study of a telecommunication firm use of database marketing to create a retention program
Building a Customer Value Index [21452]
Case study (Caterpillar) of how to use database marketing to target customers by building a CVI
Case study (Caterpillar) of how to use database marketing to target customers by building a CVI
Building Customer Loyalty by Recognition [21453]
Basics of putting a phone relationship loyalty system together
Basics of putting a phone relationship loyalty system together
Building Loyalty by Solving the Customer's Problems [21454]
Case study on using EDI to help build loyalty
Case study on using EDI to help build loyalty
Building Retention in Packaged Goods [21455]
Discusses how retention programs can be effective in certain niche markets of packaged goods
Discusses how retention programs can be effective in certain niche markets of packaged goods
Building Successful Retail Strategies Using Customer Lifetime Value [21456]
Basics of and how to ascertain the Lifetime Value of a customer
Basics of and how to ascertain the Lifetime Value of a customer
Comparing the Future Value of Customer Groups [21358]
Online tutorial on how to implement a simple future value scoring process on customer value
Online tutorial on how to implement a simple future value scoring process on customer value
Customer Relationship Management: The Right Choice for Your Business? [25709]
Article discusses 3 benefits of CRM and steps to get started.
Article discusses 3 benefits of CRM and steps to get started.
Customer Relationship Marketing on the Web [21432]
Discussion of online customer relationship marketing with examples
Discussion of online customer relationship marketing with examples
Customer Retention: Integrating Lifetime Value into Marketing Strategies [21363]
Discusses Lifetime Value (LTV) of customer with examples
Discusses Lifetime Value (LTV) of customer with examples
Customer Specific Marketing [21458]
Article on why pricing & promotions should be different for different customers
Article on why pricing & promotions should be different for different customers
Evaluating Strategy Using Lifetime Value [21461]
Case study of how to utilize customer lifetime value
Case study of how to utilize customer lifetime value
Every Click They Make - Interpreting Customer Information from Web Log Files [21504]
Glean customer data from your Web site using server log records, questionnaires, and bulletin boards
Glean customer data from your Web site using server log records, questionnaires, and bulletin boards
Gender Identity in Consumer Behavior Research: A Literature Review and Research ![[pdf]](graphics/file_pdf.gif)
[21522]
Academic paper evaluates whether gender identity research is still warranted
[21522] Academic paper evaluates whether gender identity research is still warranted
Get to Know Your Customers with a Customer Profile [21379]
Article with examples on how to develop a customer profile
Article with examples on how to develop a customer profile
How Lifetime Value is Used to Evaluate Customer Relationship Management [21464]
The interaction between LTV and CRM and why it is valuable
The interaction between LTV and CRM and why it is valuable
How Relationship Marketing Built Profits [21465]
Why building relationships with customers is profitable
Why building relationships with customers is profitable
How to Identify Your Most Profitable Customers [21378]
Article with examples to help you identify profitable customers
Article with examples to help you identify profitable customers
How to Measure CRM Success [21364]
Describes how to measure CRM with contrasts to database marketing
Describes how to measure CRM with contrasts to database marketing
How to Profit from Investing in Customer Relationships [21365]
Building business-to-business customer relationships
Building business-to-business customer relationships
Lifetime Value or Return on Investment - Which is the Better Measure of Success? [21467]
Comparison of LTV and ROI
Comparison of LTV and ROI
Managing Customer Segments [21470]
Ideas for different ways to segment customers and how to manage them
Ideas for different ways to segment customers and how to manage them
Systematically Varying Consumer Satisfaction and Implications for Product Choice [21526]
Academic paper analyzes customer satisfaction and product choice
[21526] Academic paper analyzes customer satisfaction and product choice
The Effects of Service Guarantees on External and Internal Markets [21524]
Academic paper explains why, when, & how customers use service guarantees to evaluate service firms
[21524] Academic paper explains why, when, & how customers use service guarantees to evaluate service firms
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