Business Administration
Marketing
CRM
Guides, tools and articles on building relationships with customers to improve retention and loyalty. Understanding the lifetime value of a customer. Customer retention tools and ideas. How to measure success with customer relationships. Identify most profitable customers and retain them.
customer relationship marketing, CRM, retention, customer retention, retain customers, lifetime value, relationship marketing, customer migration, improve customer retention,
Overview of customer relationship marketing on the Internet
Case study of a telecommunication firm use of database marketing to create a retention program
Case study (Caterpillar) of how to use database marketing to target customers by building a CVI
Basics of putting a phone relationship loyalty system together
Case study on using EDI to help build loyalty
Discusses how retention programs can be effective in certain niche markets of packaged goods
Basics of and how to ascertain the Lifetime Value of a customer
Online tutorial on how to implement a simple future value scoring process on customer value
Article discusses 3 benefits of CRM and steps to get started.
Discussion of online customer relationship marketing with examples
Discusses Lifetime Value (LTV) of customer with examples
Article on why pricing & promotions should be different for different customers
Case study of how to utilize customer lifetime value
Glean customer data from your Web site using server log records, questionnaires, and bulletin boards
![[pdf]](graphics/file_pdf.gif){kind=small}
[21522] Academic paper evaluates whether gender identity research is still warranted
Article with examples on how to develop a customer profile
The interaction between LTV and CRM and why it is valuable
Why building relationships with customers is profitable
Article with examples to help you identify profitable customers
Describes how to measure CRM with contrasts to database marketing
Building business-to-business customer relationships
Comparison of LTV and ROI
Ideas for different ways to segment customers and how to manage them
[21526] Academic paper analyzes customer satisfaction and product choice
[21524] Academic paper explains why, when, & how customers use service guarantees to evaluate service firms
I'm looking for...
The man with a new idea is a crank, until the idea succeeds
Cost Estimate Tools
