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Business Administration

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  Marketing

SCat

    CRM


Guides, tools and articles on building relationships with customers to improve retention and loyalty. Understanding the lifetime value of a customer. Customer retention tools and ideas. How to measure success with customer relationships. Identify most profitable customers and retain them.
There are 4 other categories related to Marketing / CRM in the Libraries & Directories.

Find related Experts & Vendors in the Directories!
An Introduction to Relationship Marketing [21251] An Introduction to Relationship Marketing : Resource Info
Overview of customer relationship marketing on the Internet

Boosting Retention Through Targeted Communications [21451] Boosting Retention Through Targeted Communications : Resource Info
Case study of a telecommunication firm use of database marketing to create a retention program

Building a Customer Value Index [21452] Building a Customer Value Index : Resource Info
Case study (Caterpillar) of how to use database marketing to target customers by building a CVI

Building Customer Loyalty by Recognition [21453] Building Customer Loyalty by Recognition : Resource Info
Basics of putting a phone relationship loyalty system together

Building Loyalty by Solving the Customer's Problems [21454] Building Loyalty by Solving the Customer
Case study on using EDI to help build loyalty

Building Retention in Packaged Goods [21455] Building Retention in Packaged Goods : Resource Info
Discusses how retention programs can be effective in certain niche markets of packaged goods

Building Successful Retail Strategies Using Customer Lifetime Value [21456] Building Successful Retail Strategies Using Customer Lifetime Value : Resource Info
Basics of and how to ascertain the Lifetime Value of a customer

Business Buying Behavior [29683] Business Buying Behavior : Resource Info
12 part tutorial on business markets.

Buying Behavior [21428] Buying Behavior : Resource Info
15 step tutorial on buying behavior

Comparing the Future Value of Customer Groups [21358] Comparing the Future Value of Customer Groups : Resource Info
Online tutorial on how to implement a simple future value scoring process on customer value

Consumer Buying Behavior [29682] Consumer Buying Behavior : Resource Info
Tutorial on customer buying behavior and purchase decisions.

Customer Migration [21457] Customer Migration : Resource Info
Discussion of customer migration and how to capitalize on it

Customer Relationship Management: The Right Choice for Your Business? [25709] Customer Relationship Management: The Right Choice for Your Business? : Resource Info
Article discusses 3 benefits of CRM and steps to get started.

Customer Relationship Marketing on the Web [21432] Customer Relationship Marketing on the Web : Resource Info
Discussion of online customer relationship marketing with examples

Customer Retention: Integrating Lifetime Value into Marketing Strategies [21363] Customer Retention: Integrating Lifetime Value into Marketing Strategies : Resource Info
Discusses Lifetime Value (LTV) of customer with examples

Customer Specific Marketing [21458] Customer Specific Marketing : Resource Info
Article on why pricing & promotions should be different for different customers

Evaluating Strategy Using Lifetime Value [21461] Evaluating Strategy Using Lifetime Value : Resource Info
Case study of how to utilize customer lifetime value

Every Click They Make - Interpreting Customer Information from Web Log Files [21504] Every Click They Make - Interpreting Customer Information from Web Log Files : Resource Info
Glean customer data from your Web site using server log records, questionnaires, and bulletin boards

Gender Identity in Consumer Behavior Research: A Literature Review and Research [pdf] [21522] Gender Identity in Consumer Behavior Research: A Literature Review and Research : Resource Info
Academic paper evaluates whether gender identity research is still warranted

Get to Know Your Customers with a Customer Profile [21379] Get to Know Your Customers with a Customer Profile : Resource Info
Article with examples on how to develop a customer profile

How Lifetime Value is Used to Evaluate Customer Relationship Management [21464] How Lifetime Value is Used to Evaluate Customer Relationship Management : Resource Info
The interaction between LTV and CRM and why it is valuable

How Relationship Marketing Built Profits [21465] How Relationship Marketing Built Profits : Resource Info
Why building relationships with customers is profitable

How to Identify Your Most Profitable Customers [21378] How to Identify Your Most Profitable Customers : Resource Info
Article with examples to help you identify profitable customers

How to Measure CRM Success [21364] How to Measure CRM Success : Resource Info
Describes how to measure CRM with contrasts to database marketing

How to Measure CRM Success [21466] How to Measure CRM Success : Resource Info
Description of CRM measurement

How to Profit from Investing in Customer Relationships [21365] How to Profit from Investing in Customer Relationships : Resource Info
Building business-to-business customer relationships

Managing Customer Segments [21470] Managing Customer Segments : Resource Info
Ideas for different ways to segment customers and how to manage them

Measuring Customer Retention in Online Retailing [21362] Measuring Customer Retention in Online Retailing : Resource Info
Discusses measuring customer retention

Relationship Marketing [21359] Relationship Marketing : Resource Info
Discusses customer relationship marketing basics

ROI, Profitability and Lifetime Value [21468] ROI, Profitability and Lifetime Value : Resource Info
Comparison of ROI, profitability and LTV of customers

Speeches on Database Marketing [21469] Speeches on Database Marketing : Resource Info
How to create additional sales through database marketing

Systematically Varying Consumer Satisfaction and Implications for Product Choice [pdf] [21526] Systematically Varying Consumer Satisfaction and Implications for Product Choice : Resource Info
Academic paper analyzes customer satisfaction and product choice

Targeting Markets Tutorial [29684] Targeting Markets Tutorial : Resource Info
Tutorial on target markets and market segmentation.

The Effects of Service Guarantees on External and Internal Markets [pdf] [21524] The Effects of Service Guarantees on External and Internal Markets : Resource Info
Academic paper explains why, when, & how customers use service guarantees to evaluate service firms

The Value Of Customer Retention [21483] The Value Of Customer Retention : Resource Info
Here's the basic philosophy

Warranties [21250] Warranties : Resource Info
Examples and descriptions of various warranty types



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