Marketing » Branding
Developing a brand and image for your business. Tutorial on building business identity. Articles on the importance of brand.
10 steps to branding your organization and services [25762] 
Article describes importance of branding and 10 tips for branding
Article describes importance of branding and 10 tips for branding
Brand Personality: The Relationship Basis Model [21344]
Discusses the importance of giving your brand personalilty with how-to's
Discusses the importance of giving your brand personalilty with how-to's
Branding, Marketing and Sausage Making [21335]
A "tongue and cheek" look at some of the ingredients needed to develop effective branding strategies
A "tongue and cheek" look at some of the ingredients needed to develop effective branding strategies
Branding: Keys to Colonizing the Online Consumer Psyche [21408]
Discussion of branding online by focusing on customers
Discussion of branding online by focusing on customers
Building Brands on the Web: An Old Game with New Rules [21501]
Building a brand on the Web is all about building a relationship with customers.
Building a brand on the Web is all about building a relationship with customers.
Case Study: How Saturn Built a Brand [21347]
Description of seven areas of strategy utilized by Saturn
Description of seven areas of strategy utilized by Saturn
How to Create Your Company's Identity [21228]
Guide on how to create and project a company image and identity
Guide on how to create and project a company image and identity
Leveraging the Brand - Moving the Brand Down [21346]
How to adopt a branding strategy that accommodates downscale versions without weakening the brand
How to adopt a branding strategy that accommodates downscale versions without weakening the brand
Pushing product: Is in-store promotion effective? [25591]
Article debates if branding promotions at retail work
Article debates if branding promotions at retail work
Strategic Branding Methodology [21343]
Developing a successful branding strategy and implementing it in your home market or internationally
Developing a successful branding strategy and implementing it in your home market or internationally
The Evolving Nature of Branding: Consumer and Managerial Considerations ![[pdf]](graphics/file_pdf.gif)
[21520]
Academic paper bringing brand images from consumers and management together
[21520] Academic paper bringing brand images from consumers and management together
The Name Game [25655]
Article on importance of your company's name in branding and corporate identity
Article on importance of your company's name in branding and corporate identity
The Science of Branding [25592]
Brain scans show that brand & judgement are more important that taste & pleasure
Brain scans show that brand & judgement are more important that taste & pleasure
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