Business Administration
Marketing
Branding

Article describes importance of branding and 10 tips for branding

Thoughts about the various techniques of brand valuation

Read through articles on branding from logos to rebranding.

A "tongue and cheek" look at some of the ingredients needed to develop effective branding strategies

Discussion of branding online by focusing on customers

Tutorial on how to create a business identity - 7 sections

Building a brand on the Web is all about building a relationship with customers.

How to select a company name

Learn how to articulate your brand promise to encourage growth.

How to measure your brand investment

Discusses brand flexibility

Guide on how to create and project a company image and identity

Article on the first step of building your brand, identifying it

Thoughts about the predicted demise of brands

Discussion of the demise of the Oldsmobile brand

12 part tutorial on the product portion of the marketing mix.

Article debates if branding promotions at retail work

How to invest in your brand

Developing a successful branding strategy and implementing it in your home market or internationally

Academic paper bringing brand images from consumers and management together

Article on importance of your company's name in branding and corporate identity

Brain scans show that brand & judgement are more important that taste & pleasure