Marketing » Advertising



Develop a print ad, sales brochure, direct mail piece, media kit and banner ads. Guides with step by step tutorials and creating effective advertisements. Testing and tracking ads. Advertising messages and communication.

Ad Track Index [21487] Ad Track Index : Resource Info
Weekly poll results of major US ad campaigns archived back to 1999

Advertising Age [21488] Advertising Age : Resource Info
Web site for Advertising Age publication with research links

Advertising Articles [29757] Advertising Articles : Resource Info
Browse advertising articles ranging in topic from advertising 101 to ad spending.

Advertising Law & Ethics [21490] Advertising Law & Ethics : Resource Info
Information and links into US advertising law and ethics

Advertising Principles [30929] Advertising Principles : Resource Info
Website on creating and evaluating ads and ad proposals.

Advertising Tutorial [29675] Advertising Tutorial : Resource Info
Learn the basics about advertising.

Advertising-Media Industry Salary Surveys [21491] Advertising-Media Industry Salary Surveys : Resource Info
Advertising, public relations, print publications and broadcast media

Are Stereotypic Advertising Appeals Still Relevant? [pdf] [21521] Are Stereotypic Advertising Appeals Still Relevant? : Resource Info
Academic paper concerning sex-specific advertising

Biography Sample for Media Kit [21279] Biography Sample for Media Kit : Resource Info
Example of how to provide executive biography information for a media kit

Brochures: 10 Blunders You Should Avoid [25712] Brochures: 10 Blunders You Should Avoid : Resource Info
Do's and don'ts

Direct Mail vs. Outbound Telemarketing - Which is Best? [21460] Direct Mail vs. Outbound Telemarketing - Which is Best? : Resource Info
Case study of the cost/benefit analysis of each program with examples

Getting the Most from Your Print Advertising Dollar [25629] Getting the Most from Your Print Advertising Dollar : Resource Info
Overview on how to make print ad budget work for you

How Ad Slogans Work [21422] How Ad Slogans Work : Resource Info
Four part article on how ad slogans work

How to Create a Sales Brochure [25711] How to Create a Sales Brochure : Resource Info
Step-by-step guide to develop a sales brochure

How to Create a Sales Brochure [21225] How to Create a Sales Brochure : Resource Info
Step-by-step development of a sales brochure

How to Create an Effective Advertisement [21223] How to Create an Effective Advertisement : Resource Info
Guide on creating a print advertisement

How to Write a Direct-Mail Piece [21224] How to Write a Direct-Mail Piece : Resource Info
Step-by-step process of writing a direct-mail letter package

How to Write Copy that Sells [21272] How to Write Copy that Sells : Resource Info
Tips for writing ad copy that is effective

Information Processing Differences Between Genders: Implications for Advertisers [pdf] [21523] Information Processing Differences Between Genders: Implications for Advertisers : Resource Info
Academic paper explores & provides implications of gender differences for advertising message design

Legal Standards for Advertising [21248] Legal Standards for Advertising : Resource Info
Learn the seven

Print Advertising [21388] Print Advertising : Resource Info
Tips to consider on creating print ads

Sample Background Information for Media Kit [21278] Sample Background Information for Media Kit : Resource Info
Example of how to provide company background information for a media kit

Testing and Tracking Ads [21273] Testing and Tracking Ads : Resource Info
How to determine which of your marketing messages are getting the best results



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