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GCat: Business Administration
MCat: Marketing
Cat: Advertising

Develop a print ad, sales brochure, direct mail piece, media kit and banner ads. Guides with step by step tutorials and creating effective advertisements. Testing and tracking ads. Advertising messages and communication.

23 Resources
Ad Track Index [21487] ?

Weekly poll results of major US ad campaigns archived back to 1999

Advertising Age [21488] ?

Web site for Advertising Age publication with research links

Advertising Articles [29757] ?

Browse advertising articles ranging in topic from advertising 101 to ad spending.

Advertising Law [21490] ?

How to legally advertise your business

Advertising Principles [30929] ?

Website on creating and evaluating ads and ad proposals.

Advertising Tutorial [29675] ?

Learn the basics about advertising.

Advertising-Media Industry Salary Surveys [21491] ?

Advertising, public relations, print publications and broadcast media

Are Stereotypic Advertising Appeals Still Relevant? [pdf] [21521] ?

Academic paper concerning sex-specific advertising

Brochures: 10 Blunders You Should Avoid [25712] ?

Do's and don'ts

Direct Mail vs. Outbound Telemarketing - Which is Best? [21460] ?

Case study of the cost/benefit analysis of each program with examples

Getting the Most from Your Print Advertising Dollar [25629] ?

Overview on how to make print ad budget work for you

How Ad Slogans Work [21422] ?

Four part article on how ad slogans work

How to Create a Media Kit [21279] ?

Create a media kit to build buzz about your product, service or event

How to Create a Sales Brochure [25711] ?

Step-by-step guide to develop a sales brochure

How to Create a Sales Brochure [21225] ?

Step-by-step development of a sales brochure

How to Create an Effective Advertisement [21223] ?

Guide on creating a print advertisement

How to Write a Direct-Mail Piece [21224] ?

Step-by-step process of writing a direct-mail letter package

How to Write Copy that Sells [21272] ?

Tips for writing ad copy that is effective

Information Processing Differences Between Genders: Implications for Advertisers [pdf] [21523] ?

Academic paper explores & provides implications of gender differences for advertising message design

Legal Standards for Advertising [21248] ?

The following rules will help keep your ads within safe, legal limits.

Media Kit Contents [21278] ?

What to include in a media kit

Print Advertising [21388] ?

Tips to consider on creating print ads

Testing and Tracking Ads [21273] ?

How to determine which of your marketing messages are getting the best results


Related Categories & Information

- Cross References to LAD Directories (4)


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