| GCat | Business Administration |
| MCat | Marketing |
| SCat | Advertising |
Develop a print ad, sales brochure, direct mail piece, media kit and banner ads. Guides with step by step tutorials and creating effective advertisements. Testing and tracking ads. Advertising messages and communication.
Advertising Articles [29757] 
Browse advertising articles ranging in topic from advertising 101 to ad spending.
Browse advertising articles ranging in topic from advertising 101 to ad spending.
Advertising-Media Industry Salary Surveys [21491]
Advertising, public relations, print publications and broadcast media
Advertising, public relations, print publications and broadcast media
Are Stereotypic Advertising Appeals Still Relevant? ![[pdf]](graphics/file_pdf.gif)
[21521]
Academic paper concerning sex-specific advertising
[21521] Academic paper concerning sex-specific advertising
Direct Mail vs. Outbound Telemarketing - Which is Best? [21460]
Case study of the cost/benefit analysis of each program with examples
Case study of the cost/benefit analysis of each program with examples
Getting the Most from Your Print Advertising Dollar [25629]
Overview on how to make print ad budget work for you
Overview on how to make print ad budget work for you
How to Create a Media Kit [21279]
Create a media kit to build buzz about your product, service or event
Create a media kit to build buzz about your product, service or event
How to Write a Direct-Mail Piece [21224]
Step-by-step process of writing a direct-mail letter package
Step-by-step process of writing a direct-mail letter package
Information Processing Differences Between Genders: Implications for Advertisers [21523]
Academic paper explores & provides implications of gender differences for advertising message design
[21523] Academic paper explores & provides implications of gender differences for advertising message design
Legal Standards for Advertising [21248]
The following rules will help keep your ads within safe, legal limits.
The following rules will help keep your ads within safe, legal limits.
Testing and Tracking Ads [21273]
How to determine which of your marketing messages are getting the best results
How to determine which of your marketing messages are getting the best results
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