Business Administration
Business Basics
Marketing-Sales

Tutorial on the the basics of marketing.

Brief definitions of marketing, sales, advertising, etc with one example.

10 key basics in developing new products

Tips and considerations for building a brand

Advice on how to promote your own site through search engines & directories

Three tips to help your promotions build brand simultaneously

Addresses four basics of customer retention tactics

Overview of costs of finding customers

The basics on marketing with search engines

Basics on customer retention and acquisition from your customer database.

Seven tips for customer retention for business clients

Read overviews of CRM with several articles.

Read articles on the marketing communication mix.

Read through articles on marketing basics from marketing plans to customer retention.

See your Marketing smarts - 20 multiple choice questions

A selection of well known tools for deciding marketing strategy.

Overview of the basics of Pricing as part of the Marketing Mix.

Basics on expansionistic pricing

Basics of penetration pricing.

The basics of price skimming

Introduction to the product life cycle concept with definitions and graphic.

PR overview including keys to success, ways to generate coverage and checklists

Article with 10 tips on customer retention

Overview of the 4 P's in Internet Marketing

Three tips for direct email campaigns to improve success

Six basic tips on effective direct mailings

7 reasons why press releases fail